The Museum of Feelings

We took an unconventional approach to designing and building this first of its kind museum. 

Throughout five separate immersive and responsive rooms, we guided guests through a scent-driven exploration of emotion.

Promoting the latest fragrances from Glade, each room had a corresponding scent and emotion that inspired the room’s thematic aesthetic and interaction.

Throughout the journey, visitors experienced a walk-in kaledescope, a responsive fiber optic forest, and an interactive motion tracking mood halo. Guests finished the experience by visiting our scent table where they could experience all of Glade’s new fragrances.

This experience drew crowds from all over the world and provided experiences to over 60,000 visitors over 21 days, all housed within a 5,000 square foot stand-alone structure in downtown Manhattan.

Awards:

Cannes Lions Live Brand Experience Gold

Cannes Lions Omni-Channel Experience Silver

Cannes Lions Brand Installation & Experience Bronze

Cannes Lions Creative Data Bronze

One Show Cross-Platform: Innovation Silver